have a confession to make. I never was a big fan of Elvis Presley, though I could appreciate how The King fascinated millions (maybe billions) of fans with his sexy sneer, swiveling hips, and deep-throated, bedroom voice. I was more into doo-wop instead of rockabilly, and by the time I learned to appreciate Elvis he had moved on to more mainstream material and become a pop culture movie star (compare the dark, rough edges of “Jailhouse Rock” to the pastel, middle-of-the-road outings he starred in later in his career).
To celebrate the 30th anniversary of Elvis’ death, Warner Home Video and Paramount Home Entertainment will join forces to pool their DVD sales and marketing resources to re-release a total of 24 Elvis Presley films on August 7. The lead WHV titles in the promotion are deluxe editions of “Viva Las Vegas” and “Jailhouse Rock,” two-disc special editions of “Elvis: That’s the Way It Is” and “This Is Elvis” (making its DVD debut), and “Elvis: The Hollywood Collection.” The lead Paramount offering is the “Lights! Camera! Elvis! Collection” presented in a collectible blue suede case.
The restored “Jailhouse Rock Deluxe Edition” and “Viva Las Vegas Deluxe Edition” DVDs will sell for $19.97 each and feature Dolby 5.1 soundtracks, commentary and featurettes; the Las Vegas concert docu “Elvis: That’s the Way It Is” and the behind-the-scenes bio “This is Elvis” retail for $20.97 each. The six-disc “Elvis: The Hollywood Collection” includes new-to-DVD “Charro,” “Girl Happy,” “Kissin’ Cousins,” “Stay Away,” “Joe,” “Tickle Me” and “Live a Little, Love a Little,” $49.92 the set or $12.97 each. Paramount’s eight-disc “Lights! Camera! Elvis” set contains “King Creole,” “G.I. Blues,” “Blue Hawaii,” “Roustabout,” “Girls! Girls! Girls!” “Fun In Acapulco,” “Paradise, Hawaiian Style” and “Easy Come, Easy Go” and will sell for $76.99.